Watsons China announces WeChat Work and Cloud Stores roll-out

Watsons China is set to deploy Tencent’s WeChat Work platform and Cloud Stores in its 3,800 stores during Q1.

This is a communication channel in which customers can add store staff as WeChat friends, who then become their personal beauty consultants. If a product is not available from a customer’s nearest branch, staff members can help to order the item in the Cloud Store system. It is also possible to get orders delivered through courier, Click & Collect or Watson China’s 1-Hour Flash Delivery service.

“To retain our over 65 million loyal members as well as appeal to new customers, we have to be at the cutting-edge of retailing, and find a way to stay close with them,” says Kulvinder Birring, CEO at Watsons China.

“We’re delighted to introduce WeChat Work and Cloud Stores to our customers. With Big Data technology, these social commerce platforms add another dimension to our relationship with customers, enabling us to connect and interact with them, and ultimately become the most-loved brand of our customers.”