AppsFlyer closes massive funding round

AppsFlyer has announced a $210 million Series D round led by General Atlantic.

Previous investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital and Magma Venture Partners also participated in the round, which brings the startup’s total funding to $294 million.

Founded in 2011, the company specialises in mobile ad attribution and has also expanded into other areas like fraud prevention. It works with more than 12,000 customers, including eBay, HBO, Tencent, NBC Universal and Nike and is connected to an ecosystem of over 5,000 partners including Facebook, Google, Apple, Twitter, Salesforce, Adobe and Oracle.

Further details here.

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