Whole Foods Market talks top food trends for 2021

Whole Foods Market has released its top 10 anticipated food trends for 2021 in the retailer’s sixth annual trends predictions. 

This includes hard kombucha, upcycled foods, levelled-up breakfasts and jerky made from produce. Further details here.

“There have been radical shifts in consumer habits in 2020. For example, shoppers have found new passions for cooking, they’ve purchased more items related to health and wellness, and more are eating breakfast at home every day compared to pre-Covid,” says Sonya Gafsi Oblisk, Chief Marketing Officer at Whole Foods Market.

“Food trends are a sign of the times, and our 2021 trends are no exception.”

Infarm tie up

Whole Foods Market recently partnered with Infarm in the UK.

The latter will install its modular vertical farming units in two of the retailer’s London locations – High Street Kensington and Fulham – so shoppers can buy fresh produce that has been grown in-store. 

Infarm produce will also appear in Whole Foods Market stores in the capital at Piccadilly Circus, Stoke Newington, Richmond, Clapham Junction and Camden at the end of October and during November.

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