Target Circle helps shoppers save $2 billion in first year

Target is celebrating the one-year anniversary of its Target Circle loyalty programme.

The US retailer says that this has helped customers save nearly $2 billion in its first year and directed millions of dollars to more than 2,500 community organisations.

"In just one year, it's been amazing to see how our guests have embraced Target Circle, saving millions of dollars and helping give back to their local communities," says Rick Gomez, Executive Vice President and Chief Marketing, Digital and Strategy Officer, Target.

"Heading into the holidays, our nearly 80 million members – and growing – will have access to even more great deals. Combined with the safety and ease of our contactless same-day services, it's an unparalleled offer – with no membership fee required."

Shoppers can sign up by creating a Target.com account, downloading the retailer’s app or by providing their phone number in one of its stores.

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