Retail Assist releases Black Friday 2020 research
Retail Assist has released research around Black Friday, which will take place on 27th November.
The company surveyed over 1,200 people and found that 66% will start their Christmas shopping earlier this year.
43% said that this was a budget decision, although 36% just wanted something to do. 67% of shoppers are planning to shop on Black Friday this year, a 10% increase on last year. Whilst 55% of people are aiming to purchase clothes.
More on the research here.
Currys PC World
Currys PC World recently released its Insiders Guide to Black Friday.
This includes the top deals of 2019, hinting at what to expect in 2020.
It also reveals that last year the busiest time on the Currys PC World website was 9-10am. The retailer received 125k orders on the day.
More people shopped via mobile (48% of orders) than ever before, with mobile traffic peaking at 6am. There were further spikes in visitors to the site at 12pm and 6pm, when many took a lunch break or left work for the day.
Andy Barrat, Head of Online Marketing at Currys PC World, said: “Given the climate this year, Black Friday is going to be an online focussed event. This isn’t to say that shoppers won’t get the true ‘Black Friday experience’ though – in fact this is far from the case.”
“Not only will it be a far more relaxed experience, being able to take part from home, but customers will have access to even more deals and more stock by shopping via our website. What’s more, it’s much quicker and easier to find what you’re looking for.”
“Plus, with our ShopLive feature, you can video call our in-store experts from home to seek advice and ask any questions you may have about our products. Once you’ve found what you want, you can order for home delivery or use our order and collect service at a time that suits you,” he concluded.
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