One million shoppers tap into new Co-op membership app
Co-op reports that more than one million shoppers have downloaded its new membership app following a recent refresh of its loyalty programme.
Co-op members see 2p for every pound spent on the retailer’s own brand groceries returned to their personal rewards balance, alongside personalised weekly offers on the app and member only in-store promotions.
There are also savings to be made on funerals, insurance policies and legal products and services.
Co-op also donates the same amount to local grassroot projects. Exclusive personalised offers saw around 250,000 members bag a free Co-op Irresistible 100g Fairtrade chocolate bar during launch week, and Scalini Prosecco 75cl offered at a special price of £5.
Greg Hutchison, Director of Membership & Personalisation, Co-op, says: “We are committed to creating value for our members and communities, and with the refresh of our membership programme and launch of our digital app we are able to do even more of this.”
“We’ve been thrilled with the response to the app and the exclusive offers and prices plus the ability to scan the new digital membership card at our tills to minimise social contact have been very well received. We have plans to roll-out more features in the coming months too,” he adds.
