Crocs works with LiveArea on Jibbitz Personliser launch
Crocs has gone live with its Jibbitz Personaliser offering, developed and designed with LiveArea.
The digital tool, built on Salesforce Commerce Cloud, can be used by customers to select and purchase Jibbitz charms for their Crocs clogs and sandals. Hundreds of charms are available across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers and sports.
“Customisation is a key topic in retail and footwear today,” says Feliz Papich, Director of Global Digital Product Management at Crocs.
“Our Jibbitz Personliser gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorise Crocs in a creative way that simplifies purchases, too.”
“Working with LiveArea as a digital transformation partner, we are creating engaging shopping experiences on leading technology and offering our loyal customers new and innovative ways to discover and acquire our products” adds Harvey Biermann, Vice President, Global Technology and Operations at Crocs.
