Stateside Sports announces Emarsys customer engagement tie up

Australian retailer Stateside Sports has deployed Emarsys’ customer data platform (CDP).

The aim here is to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. 

Ross Harris, Director at Stateside Sports, says: “Our laser focus on customers, storytelling and authenticity has been central to our business from day one.”

“However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences.”

“It was clear to us that Emarsys are experts in retail and e-commerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business.”

The Emarsys solution replaces Mailchimp.

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