Burberry bets big on analytics and data science
Burberry is in the midst of a recruitment drive as it looks to beef up its analytics and data science capabilities.
It says that it is creating a new team dedicated to a data-driven understanding of its customers’ fashion journeys, behaviours and tastes.
“We have ambitious plans to use analytics and data science to transform our business and we’re investing and recruiting heavily to help us deliver them,” Daragh Kelly, VP, Data & Analytics at Burberry, said in a LinkedIn post.
“We’re hiring for some really interesting roles right now at both manager and junior level.”
Kelly went on to post links to the following job openings.
Marketing & Trade Analytics Manager
Founded in 1856 by Thomas Burberry, Burberry has a network of both owned and franchised stores across EMEIA, Asia Pacific and the Americas.
“We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing,” its recruitment page states. “We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.”
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