Iceland boss owns Marks and Spencer on Twitter
Marks and Spencer are, it would seem, none too pleased with Iceland over its recent ad comparing the two retailers’ pizzas.
’70% prefer the taste of our new frozen stone baked triple pepperoni,” the ad states. It also compares prices (£1.50 in Iceland vs £4.50 in M&S).
The latter wasn’t about to take this diss lying down, which lead Iceland Foods MD Richard Walker to tweet: “We’ve just had a formal complaint from @marksandspencer about this ad. Their pizza actually costs £4.75. Apologies.”
Ba dum tss!
M&S did not respond to our request for comment.
Blown away
Last week, Iceland announced the creation of more than 3,000 new jobs as it looks to meet the demand for online shopping created by the coronavirus outbreak.
It will be bringing in additional delivery drivers as well as expanding the supporting in-store teams.
The retailer says that demand for deliveries increased four-fold after the lockdown was announced, with e-commerce orders jumping 300% since August last year. As a result, it is increasing its delivery fleet by just under a third.
Iceland is also partnering with Uber Eats in London to make deliveries from its Hackney store. Iceland Foods Chief Customer and Digital Officer David Devany said: “We’ve been blown away by the demand for deliveries over the past six months.”
“We see no sign of a slowdown in the demand for deliveries in the run up to Christmas, so a recruitment drive for more permanent staff was essential.
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