Miinto hails game changing RichRelevance tech

Scandinavian fashion marketplace Miinto has deployed RichRelevance’s Personalisation solution.

"RichRelevance has been a game changer by allowing us to significantly improve our customer experience, making it personal and relevant to every single user that visits our website,” says Paloma Truong, Head of Customer Experience at Miinto, which partners with over 2,000 retailers to showcase more than 5,000 brands and 500,000+ active products.

“We're working hand in hand with RichRelevance on a daily basis to use all available technologies, and even develop new ones, to constantly optimise our onsite experience and make sure that we present the right products to the right customers at the right time.”

Thomas Hakansson, Director of Customer Success at RichRelevance Europe, comments: "Miinto is an innovator - be it their business model, or their definition of customer experience. They have passionately developed a world-class digital marketplace for fashion.”

“Their use of Personalisation has evolved from basic site search and recommendations, to include Xen AI powered real-time decisions with customer context and dynamic inventory, and is a strategic weapon to drive revenue growth. We are delighted to work with marketplaces with such unique needs."