John Lewis opens experiential ANYDAY store at Highcross Leicester
John Lewis has launched a new experiential store, featuring its ANYDAY range, at the Highcross Leicester shopping centre.
Designed in-house by John Lewis, ANYDAY features homewares, technology and clothing, which, according to a press release, are “all competitively priced for a broader customer base, particularly a younger demographic”.
Customers will be able to get a feel for the collection before making a purchase within the nearby John Lewis store.
This is only the third showroom for ANYDAY and comes after John Lewis expanded the range to include menswear, womenswear and childrenswear, following an initial launch in April featuring home, technology and nursery essentials.
Harry Badham, Chief Development and Asset Repositioning Officer, Hammerson, owner of Highcross Leicester, says:: “As an anchor brand at Highcross, we’re excited to be working in partnership with John Lewis to engage with a new customer base through ANYDAY.”
“This new store is just the type of experience that will resonate with shoppers, particularly our younger customers and students arriving for the new term. This is a key part of the mall, and ANYDAY will enliven it further, creating a new vibrancy for our flagship.”
Pippa Wicks, Executive Director at John Lewis, comments: “ANYDAY continues to be a step change for us, modernising John Lewis, bringing inspiration and quality to a wider audience.”
“Sales and customer feedback since our spring launch has been brilliant, our customers have described it as modern, vibrant, inclusive and accessible.”
