JD.com launches fresh produce markets digital transformation pilot

Chinese e-commerce big hitter JD.com has revealed plans to help nearly 100 fresh produce markets in Shanghai go digital.

A pilot programme, the result of a partnership between JD Fresh, Shanghai Municipal Government and Beijing Rally Data Software, is launching today.

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Using JD’s omnichannel fulfilment service, people will be able to access fresh produce online via JD and get their orders delivered in as quickly as one hour.

JD will help nearly a hundred fresh produce markets in Shanghai go digital, starting late this month https://t.co/WsoyaYSmbo
— JD.com (@JD_Corporate) March 19, 2021

The company, which recently reported a 31% jump in fourth-quarter revenue totalling $34.4 billion, and total revenue of $114.3 billion for 2020, says that this is the first time an entire produce market in a city has been put on an e-commerce platform.

https://t.co/vMhbOUcMVP's net revenues for the fourth quarter of 2020 were RMB224.3 billion (US$134.4 billion), an increase of 31.4% from the fourth quarter of 2019. For more detail, click through: https://t.co/TTR46GGIA1 pic.twitter.com/vAnKlIT4ZI
— JD.com (@JD_Corporate) March 15, 2021

Yun Hu, General Manager of the Shanghai branch of Beijing Rally Data Software, says: “By participating in the programme, we can help those merchants who lack online experience to improve their sales channels, as well as benefit customers, achieving a win-win.”

Wei Ye, Head of JD Fresh, comments: “Going forward, JD plans to copy the model and apply it in other cities, helping fresh produce markets make digital transformation, and ensuring a superior and convenient shopping experience for customers.”