Ecosia launches nature inspired TEES4TREES fashion campaign

Ecosia, a Berlin-based search engine that uses its advertising profits to plant trees, is launching its first ever t-shirt fashion collection in partnership with eight visual artists.

For every tee purchased from TeeMill, 20 trees will be planted in biodiversity hotspots and in collaboration with local communities.

The eight artists are: Marcello Velho from Brighton, UK; Liv Lee from Sydney, Australia; Grace Owen from Louisiana, US; Jordan Kay from Seattle, US; Yeye Weller from Münster, Germany; Gregory Page from Geneva, Switzerland; Clémence Gouy from Amsterdam, Netherlands; and Hola Lou from Merida, Mexico.

You did it: your searches have planted 100,000,000 trees 🥳💚🙏🏽Thank you, Ecosians. Every tree brings us closer to a different future, one tree at a time. Let’s continue building it, let’s #PlantChange. Watch our #NewVIDEO here ⏬ https://t.co/rNznt1poGF pic.twitter.com/BklQkqrGIa
— Ecosia (@Ecosia) July 9, 2020

They were given a brief to create a design around their relationship to nature and their hopes for the future, bringing in themes such as climate activism, intersectional environmentalism, regeneration and wildlife protection.

These designs are available to be printed on tees, and it will be possible to buy them from £25.

Hannah Wickes, Chief Marketing Officer at Ecosia, comments: “From deciding which search engine you use, to how to book a holiday, to the clothes you wear, every action in our lives can impact the climate crisis and contribute to the health or destruction of the planet.”

“With TEES4TREES, we want to allow our users an opportunity to plant even more trees, explore the circular economy and celebrate the work of these environmentally-conscious artists.”

Mart Drake-Knight, Co-founder at Teemill, says: “We’re excited to be partnering with Ecosia to manufacture these unique circular t-shirts.”

“We make our products from organic materials using renewable energy and every product we produce is designed to be sent back and remade when worn out.”

“Our values deeply align with Ecosia’s as the search engine that uses its advertising profits to plant trees across the world.”

“This collection is something that we’re excited to make, wear and see worn by people with the same sustainable values. We hope everyone searches for them using Ecosia.”