Hot Topic taps poq tech for mobile commerce push
Hot Topic, a specialty retailer for music and pop culture fans, has relaunched mobile apps across its brands, Hot Topic and BoxLunch, using poq technology.
The California-based brand tapped poq’s mobile app platform and Salesforce Commerce Cloud for the project.
It says that the former offering enables it to manage its own no code, fully branded app design with poq’s App Styler, as well as using immersive features to increase conversion and sales, such as Instagram like App Stories, Lookbooks, and marketing banners and push messaging.
Alongside this, it also recently launched buy online, pickup in-store (BOPIS) services.
Javier Marimon, VP Digital Products, Hot Topic, comments: “Given our mobile customer base, we needed a platform that could scale and provide customers with a rich customer experience.”
“We saw this as a strategic move to keep customers engaged with our brand and grow our overall ecommerce business. We are pleased with the results and highly optimistic for the future of our apps.”
