Carrefour makes metaverse move as it buys land in The Sandbox
Carrefour has bought land in The Sandbox, a virtual gaming world where players can build, own, and monetise their experiences.
Elodie Perthuisot, Chief E-Commerce, Digital Transformation and Data Officer and EXCOM member at Carrefour, said in a LinkedIn post: “This is our first move in the metaverse on The Sandbox. A virtual field and above all a field of innovation for Carrefour, in line with our digital transformation strategy.”
“The field will be at the heart of our metaverse activities, as we experiment, to understand the evolutions of retail and consumption that will come. Concrete projects will follow soon.”
Feeling meh about the metaverse
LVMH Chief Executive Bernard Arnault recently said the metaverse could become a business opportunity for the luxury giant, but “we have to be wary of bubbles”.
“At this stage, we are very much in the real world, selling real products,” he commented during the company’s latest earning call.
“We are not interested in selling virtual sneakers for 10 euros. We’re not into that.”
He added: “At the beginning of the internet, there were all sorts of things popping up and then the bubble burst. There may be relevant applications, but we have to see what universes might actually be profitable.”
At the same time, however, the metaverse is “thought provoking”.
“It will be interesting to see how it generates profit,” Arnault said.
“NFTs are generating profits, and I’m sure this will have a positive effect if things are done properly.”
