PVH Europe enlists Contentstack for digital transformation push
PVH Europe, parent company of Tommy Hilfiger and Calvin Klein, has selected Contentstack as part of what is called “a digital transformation initiative to provide seamless, omnichannel experiences via a MACH-based solution”.
According to a press release:“Contentstack will enable the e-commerce content specialists, site merchandisers, SEO/SEM experts and technical stakeholders within PVH Europe, to reduce the time to market for new digital experiences, helping to increase revenue whilst ensuring consistent omnichannel interactions.”
Following a review of the market, Contentstack was chosen based on rapid, agile, and reliable workflows to reduce time to market with flexible editing possibilities to exploit opportunities for updated content quickly.
An intuitive user interface, ability to add new countries with smooth language localisation, and the Care Without Compromise support scheme were also key factors.
“Iconic fashion brands know that they must remain at the forefront of new digital experiences in order to lead the market,” says Ramon Weterings, vice-president for EMEA and APAC at Contentstack.
“This places huge demands on the content creation and publishing processes, meaning that speed and agility are critical.”
“It is this ability to deliver new, sophisticated digital experiences quickly that has led brands to embrace headless content management and MACH principles and we are incredibly excited to embark on this journey with them.”
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