Toys"R"Us and Babies"R"Us return to UK with online launch

Toys"R"Us and Babies"R"Us have returned to the United Kingdom with the launch of digital flagship e-commerce websites.

This coincides with the roll-out of Toys"R"Us shops at all Macy's stores across the US.

"The momentum behind the Toys"R"Us brand and its return to key markets including the UK and United States has been phenomenal,” says Yehuda Shmidman, Chairman and CEO at WHP Global, the parent company of Toys"R"Us and Babies"R"Us, and Toys"R"Us CEO.

“Since acquiring the brand in March of last year, we have grown its global footprint by 50% and we are still in early innings for what customers can expect from both Toys"R"Us and Babies"R"Us as we head into 2023.”

Dr. Louis Mittoni, CEO and Managing Director at Toys"R"Us ANZ, comments: “Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce platform play businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries.”

"Since Toys"R"Us' return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success."

Mike Coogan, Marketing Director at Toys"R"Us UK, adds: "It is a very exciting time for Babies"R"Us and Toys"R"Us and we cannot wait to reclaim our position with British shoppers as the premiere supplier of the very best toys, games, and babycare products for parents and children."