Over a year in the making, Burberry x Minecraft gaming partnership goes live

Burberry x Minecraft launches this week.

In a LinkedIn post, Phillip Hennche, Director of Channel Innovation, Marketing at Burberry, said: “Over a year in the making, this is one of my proudest moments at Burberry.”

“At first glance, it feels wholly unexpected but as you start to discover more, it becomes entirely natural: we are both firmly rooted in adventure and exploration, nature and the great outdoors and the power that creativity has to open you up to new worlds and experiences.”

Into the unknown

Discover new #BurberryOuterwear at https://t.co/nJgntWsBvq#Burberry pic.twitter.com/qOYLSXdwsX

— Burberry (@Burberry) October 31, 2022

He added: “Burberry x Minecraft will be our very first 360 gaming partnership that truly brings together the physical with the digital, creating a new way for our customers - existing and new - to “live” the Burberry brand.”

“The adventure game brings our heritage of exploration to life - sail through the skies with check balloons or test your parkour skills in the canyons. Download “Burberry: Freedom to Go Beyond” from the Minecraft Marketplace.”

A capsule collection is available exclusively at select Burberry flagships and online.