L’Oréal opts for payfree and Avery Dennison tech at German pop-up store

L’Oréal has deployed grab and go technology from payfree in a pop-up store in Düsseldorf, Germany.

It is also using RFID tags from Avery Dennison.

Customers pass their shopping bag with beauty products through a u shaped scanning unit at the exit.

The payfree Bag Fast Track solution automatically identifies the items in the shopping bag because a RFID tag is attached to eachj one. Customers then pay via contactless using a card or digital wallet.

“The beauty industry is undergoing drastic change. An increasing number of consumers find products online or on social media, buy them online and easily switch from one brand to another,” says Uwe Hennig, Director Market Development Apparel, Beauty & Food Intelligent Labels EMEA, Australia, and India at Avery Dennison.

“Combining our advances in RFID technology with payfree’s know-how in RFID-based seamless checkouts, we can offer brands a unique solution to satisfy their customers and build brand loyalty.”

“This pop-up shop is all about the immersive brand experience. Our goal is to excite our customers while providing a number of beauty and shopping services,” says Jonas Lischewski, Brand Director at L'Oréal Luxe.

“We want our customers to have a rich, memorable shopping experience. payfree is the perfect partner to achieve that. Their checkout solution requires little space and integrates seamlessly in our store concept.”