Penti taps Manhattan Associates tech for omnichannel transformation drive
Turkish fashion retailer, Penti, has deployed the Manhattan Active Omni solution.
The move is part of a strategy to drive its omnichannel transformation, as the retailer expands both its in-store and online presence globally.
Mert Karaibrahimoglu, CEO at Penti comments: “We have a long history of delivering great value and quality products to our customers, but challenges presented by the pandemic have put great stress on our processes, systems and people over the last two years.”
“Despite these challenges, however, business has been booming, with the growth in revenue almost entirely driven by the success of our e-commerce and online channels.”
“The incumbent systems only delivered a static customer experience and we recognised that in order to sustain this growth and continue to pursue our objectives of international expansion, we needed to be able to offer a mature and dynamic omnichannel shopping experience to our increasingly international customer base.”
Penti says that it chose Manhattan Active Omni to provide “seamless omnichannel capabilities across order orchestration, fulfilment optimisation, inventory availability, store fulfilment and Point of Sale.”.
“Manhattan Active Omni gives us the power and confidence to be able to adapt and respond to future external challenges quickly while continuing to meet the exact requirements of our customers; all the while maintaining a consistent, frictionless experience across whichever channels or geographies they are present in,” Karaibrahimoglu concludes.
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