Jisp launches online as it looks to reach a wider audience
Jisp, a startup that works with independent retailers to offer customers the likes of home delivery, Click & Collect, and in-store deals, has launched an online version of its app.
Greg Deacon, CCO at Jisp, says: “We want to give our customers a great experience for them to decide which experience works for them, using the services on offer locally at their convenience.”
He adds: “Our belief is that many will prefer to use the online experience to trial or exclusively use the services from Jisp at their local store. Many customers will move over to a full app experience once they become confident using the in-store service Scan & Save and augmented reality vouchers.”
“Incrementally, delivery will benefit from those ordering at home or at work to get groceries delivered locally. This should increase shoppers, frequency of orders and value of basket for our partner stores.“
Home delivery retailer Craig Warren from Corner Stores comments: “For me there is no downside to being able to offer both a shopping app and an online based shop for placing home delivery orders with my store.”
“Jisp’s website will open the door for potential new customers who don’t have a smartphone or who are distrusting of apps. It may appeal more to the older generation who are used to shopping via the web. I think it is great to have the option for my customers.”
“The key is to encourage them to use it, once they have done it the first time, usually they will then repeat shop. I’m looking forward to seeing whether this helps increase my home selivery orders by giving my customers another more familiar way to shop.”
Deacon concludes: ‘’With Scan & Save, 12% of daily users of Jisp are under the age of 20 and 17% are over 50. We expect to increase both age groups using Jisp with the web version.”
“These age groups will help the continued growth in sales, revenue, and margin for our participating retail partners, alongside the thousands already using the full app experience.”
