Dolce & Gabbana NFT community taps MoonPay checkout tech
Dolce & Gabbana has unveiled a NFT community called DGFamily, in collaboration with UNXD, a curated marketplace for digital luxury and culture.
Members will be able to purchase exclusive NFTs with a credit card, thanks to an integration with MoonPay’s NFT Checkout solution.
There will be access to exclusive drops and collaborations, both digital wearables and physical products, as well as an exclusive slate of digital and physical Dolce & Gabbana events.
This builds on Dolce & Gabbana’s debut NFT release, Collezione Genesi, a bespoke, nine piece collection personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD. The collection generated 1,185.719 ETH.
A Dolce & Gabbana spokesperson says: “Fashion has always been a merging of worlds that are very distant from each other, and new technology has inspired the vision of Domenico Dolce and Stefano Gabbana from the very beginning.”
“The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand's DNA: the idea of family, a community of people who find themselves united by shared passion and values.”
“We are thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”
Shashi Menon, CEO at UNXD, says “Following our historically successful Collezione Genesi drop in September, the launch of the DGFamily NFT community will represent an inflection point in the future of fashion and future of NFTs.”
“Dolce & Gabbana and UNXD are thrilled to really lean into the NFT community and create something truly special.”
