Skechers USA invests in the future as it enters metaverse
Skechers has announced a push into the metaverse with the signing of a lease in the Fashion District of Decentraland.
It has also filed trademark applications throughout the world to sell virtual goods such as footwear and apparel.
The company has leased the equivalent of a 5,000-square-foot space on virtual land owned by Metaverse Group to build an experiential store on the Fashion Street Estate located in the Decentraland metaverse.
“Our Decentraland agreement is an investment in our future,” says Michael Greenberg, President at Skechers.
“We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
"Our collaboration with Skechers marks a pivotal evolution in our metaverse strategy. This partnership establishes our subsidiary, Metaverse Group, as one of the first virtual landlords to successfully lease out its metaverse real estate,” comments Andrew Kiguel, Tokens.com CEO and Metaverse Group Executive Chairman.
“We not only own valuable virtual real estate but also generate recurring revenue, similar to landlords in the physical world and online advertising platforms such as large search engines and social media networks.”
