Last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, deployments and pilots from the past seven days. Featuring Giant Tiger, Instacart, Selfridges, Circle K, and The Kraft Heinz Company.

Soda Folk has made its debut live on TikTok as the social media giant’s first soft drinks partner.

The brand’s US inspired sodas are now shoppable on TikTok’s new live streams hosted by the platform’s top influencers and creators. 

Additionally, users can shop through short videos and via a product showcase tab on the Soda Folk homepage. 

Five hero products will be available including Cream Soda, Cherry Soda, Blueberry Muffin, Root Beer, and a mixed case featuring all these flavours. 

A first of its kind collaborative Web3 project with Paco Rabanne and Victor Vasarely, and powered by Selfridges, launched last week.

An NFT collection brings Paco's archive of haute-couture dresses and Vasarely's op-art artworks into the metaverse.

“Paco Rabanne likes to explore worlds where disciplines cross and meet,” says the brand’s new Managing Director, Nadia Dhouib. 

“These 12 opulent NFTs are a way to show our fashion know-how and celebrate the creativity from the archives in modern grammar.”

“It’s our role to cherish and to inspire the new generation. Selling archive pieces as NFTs to cherish the past feels very natural, almost like a virtuous circle.” 

French fashion brand DistriCenter is partnering with RELEX Solutions to automate and optimise its supply chain planning. 

RELEX’s solution will drive forecast accuracy and replenishment efficiency throughout DistriCenter’s sales network, comprising of 170+ stores throughout France and an online channel.

Vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive augmented reality installation at Heathrow Airport’s Duty Free, developed by Swipe Back.

The brand tasked the agency with building awareness of its portfolio of products by focusing on sight - the first of the five senses - to create “a multi-sensorial AR experience”. 

Giant Tiger has announced a partnership with Instacart to offer same-day delivery from more than 180 of its stores across Canada. 

Customers can shop an assortment of grocery, health and beauty, and household essentials with delivery in as fast as an hour. 

Standard AI has announced the opening of an autonomous store in partnership with Circle K

This builds on another checkout-free tie up from last year.

Customers walk in the Phoenix, Arizona store, shop as normal, and tap the Circle K Innovation app at Standard AI’s tablet-based stations when they’re ready to leave. Receipts are sent to their phones within minutes. 

Ocado's within an hour grocery delivery service, Zoom by Ocado, has launched a second micro site, in Canning Town, East London.

In a LinkedIn post, Kieren Johnson, Head of IT at Ocado Retail, said that the facility was “built using the OSP platform (70 odd bots doing their stuff) and stocking 10k+ items for delivery within one hour. All electric delivery fleet.”

The first site was launched in 2019 in Acton, West London.

The aforementioned range of 10,000 products compares to over 50,000 from the main Ocado Retail business.

The retailer is looking for additional sites within London's M25 orbital motorway.

The Kraft Heinz Company and Microsoft Corp. are joining forces to develop solutions designed to accelerate the consumer goods giant’s transformation strategy and enable a more resilient supply chain.

The initiative is pitched as one of Kraft Heinz’s largest technology investments to date and a key driver of the company’s AGILE@SCALE approach. 

With Microsoft Azure as its preferred cloud platform, Kraft Heinz will migrate the majority of its global datacentre assets to Azure and its enterprise resource planning (ERP) software to SAP on Azure.