Wimbledon Shop selects PFS for UK fulfilment operations

PFS has been selected by The All England Lawn Tennis Club to operate its global order fulfilment operations for the online Wimbledon Shop.

It is doing so via a distribution centre in Southampton, United Kingdom.

The All England Lawn Tennis Club stages The Championships, Wimbledon, the oldest of the four Grand Slam tournaments.

First held in 1877, the event draws more than 500,000 fans to the grounds with millions more watching on television every year.

A result of that popularity is growing demand worldwide for official merchandise.

Products on offer include Championships towels, tennis equipment from Babolat and Slazenger, and a capsule collection from Official Outfitter Ralph Lauren.

“It was critical for us to identify a fulfillment provider that could meet our quality standards, while having the ability to scale during our peak order demand periods – especially during The Championships,” says Richard Wilson, E-commerce Manager at the All England Club.

“We were impressed with the fulfillment and delivery experience from a test order of one of PFS’ clients, and that prompted us to reach out initially.”

“PFS understood our needs and had all the capabilities we desired in a fulfillment provider. Since going live earlier this year, they have met our high expectations, and we look forward to the relationship continuing as they support our order fulfillment operations.”

Zach Thomann, COO and President at PFS, comments: “The Wimbledon brand has a rich history across the world, and we are excited to be a part of their legacy.”

“Prioritising the fulfillment and shipping process within the e-commerce channel is more important than ever, and a brand with their level of reputation brings an important responsibility for our team.”

“We are excited for this challenge as we help Wimbledon grow their eCommerce channel and execute for their valued fans around the world.”