Adam Woodhouse departs Currys for Boots digital analytics role

Adam Woodhouse has taken on the role of Head of Digital Analytics at Boots.

He joins from Currys where he held the same position.

In a LinkedIn post, he said: “After 15 defining years with Currys, I am pleased to have joined Boots as the Head of Digital Analytics.”

“It's a sentimental moment as I move from working with one talented group, many of which I have developed lifelong friendships with, to another group of equally talented professionals.”

“I’m looking forward to the challenge, and if you are interested in discussing digital analytics at Boots, please reach out.”

Mirakl

Boots is set to launch a new online marketplace, with the aim of welcoming third-party brands into its digital offering.

Due to launch in spring 2023, Boots Marketplace is part of the retailer’s digital strategy to rapidly extend the range of its website and explore new and diverse categories for its customers.

Marketplace products will be integrated with the existing product range on boots.com, offering customers access to hundreds of new brands across established names and new sellers.

Powered by Mirakl, customers will still enjoy a single checkout for mixed baskets and access to the likes of Boots Advantage Card points.  

Paula Bobbett, Chief Digital Officer at Boots, says: “Marketplace is the exciting next step in our digital transformation programme.”

“We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.”

“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”

Sophie Marchessou, Executive Vice President, Customer Success, Mirakl, says: “Boots is a heritage brand loved and trusted by British consumers, and in launching its new marketplace it is delivering on its promise to deliver customers more of the products they want, from a carefully curated selection of third-party suppliers that meet the company’s extremely high quality standards.”

“As Mirakl continues to power the marketplaces of some of the UK’s biggest brands, we are delighted to be working with Boots, a champion of British retail.”