Creative Force bags $8.9 million in Series A funding to reshape e-commerce content creation landscape
Creative Force, an end-to-end creative operations workflow platform for e-commerce retailers and brands, has raised $8.9 million in Series A funding from Export and Investment Fund of Denmark (EIFO) and Hearst Ventures, the venture capital division of Hearst.
This brings its total funding to $17.9 million.
Creative Force will use the cash to scale its Danish headquarters and new US office in Boston and integrate generative artificial intelligence (AI) into its platform.
“We will help retailers and brands increase their creative production tenfold,” says Thomas Kragelund, CEO and Co-founder, Creative Force.
“We offer the only platform that manages the entire e-commerce content production workflow from end-to-end, so we are in a unique position to leverage generative AI to drive innovation at all stages of production, from planning to final file delivery.”
“The investment from Hearst Ventures and EIFO will enable us to scale and holistically solve a perennial content production challenge, enabling brands to focus more on creativity and business goals.”
Launched in November 2019, Creative Force says that it handled more than 10 million creative assets through its platform in the past year and has been quietly building its technology and working with brands such as Columbia Sportswear, OTTO, ALDO, David Yurman, and Tommy Bahama.
“Creative Force is poised to reshape the landscape of e-commerce content creation,” says Megumi Ikeda, Managing Director at Hearst Ventures.
“The company’s goal of empowering creative teams to transition from cost centres to value-add contributors within their enterprises, amplified by AI innovation that is mindful of the rights of IP holders, promises an exciting future where brands and retailers can drive sales increases and enhance customer experiences in an increasingly digital world.”
"EIFO is expanding investment to growth stage tech companies. We have a longstanding relationship with the seasoned entrepreneurs at Creative Force, and this fuels our confidence in the company’s growth potential," says Jacob Bratting Pedersen, Partner at EIFO.
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