American Girl teams with Obsess for virtual experience involving 2024 Girl of the Year Lila Monetti

American Girl has unveiled its 2024 Girl of the Year, Lila Monetti.

As part of the launch, the brand will reveal Lila’s own room in its virtual museum experience this October through a partnership with immersive e-commerce platform Obsess. This will let people explore more of Lila’s life and personality, including her love of horseback riding and gymnastics.

“We know our fans will flip for our newest Girl of the Year, Lila Monetti, who arrives just in time for the holidays,” says Jamie Cygielman, General Manager at American Girl.

“As with all our beloved characters, Lila will inspire kids to face new challenges with purpose and positivity and find the joy and strength that comes from unexpected friendships.”

2022 RTIH INNOVATION AWARDS

Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”

The 2023 RTIH Innovation Awards are now open for entries. Click here for further information.