Retail technology innovation of the week: HMV boosts omnichannel strategy across 34 markets
Retail Technology Innovation of the Week is a new series brought to you by RTIH and sponsored by 3D Cloud by Marxent, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.
Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year.
So far, we’ve showcased work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, McDonald’s, Google Cloud. Nobody’s Child, IKI, Pixevia, Walmart, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Żabka Polska, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, and Carrefour Belgium.
And this week, we’re focusing on Worldpay from FIS, which is expanding its relationship with music and entertainment retailer HMV to support its omnichannel focused European expansion.
Worldpay Omnichannel aims to give HMV greater flexibility and choice when it comes to improving its omnichannel strategy, across 34 geographic markets.
The solution brings together Worldpay’s e-commerce capabilities with FreedomPay’s commerce platform.
Through a single integration, Worldpay Omnichannel allows merchants to operate across borders and Point of Sale (PoS) providers, supporting both major and local card schemes, alongside local payment methods.
It will allow for synchronisation and tokenisation across multiple channels. It also enables access to multiple PoS providers, allowing merchants to maintain their preferred relationships with partner ecosystems.
Worldpay Omnichannel is now live in HMV’s Dublin and Antwerp stores and will be rolled out across Europe in the coming months.
Pete Wickes, General Manager, Worldpay Enterprise, EMEA at FIS, says: “We’re pleased to extend our relationship with HMV to provide them with the next generation of omni-channel solutions and support their expansion across Europe.”
“Our enhanced capabilities will help HMV future-proof their business and accelerate growth. We will connect HMV fully with their shoppers across the digital and physical worlds, enriching their purchasing journey across multiple channels.”
Darren Houghton, Head of IT at HMV, says: “We needed a solution that would enable us to provide our customers with a seamless journey across multiple channels, as well as bring us into new markets simply and efficiently.”
“Worldpay is a trusted partner that understands our business. Our new capabilities will speed our ability to innovate and better help our customers as we expand across Europe.”
“Together Worldpay and FreedomPay are transforming payments across the globe, bringing more functionality and innovation to enterprise businesses and their customers,” says Chris Kronenthal, President at FreedomPay.
“By coupling FreedomPay’s data driven, secure commerce technology platform and Worldpay’s leading global e-commerce platform, we can provide merchants with enhanced omnichannel experiences for them and their shoppers.”
