Adyen announces payments partnership with S Group across 1,900+ locations in Finland and Estonia

Finnish retailer, S Group, has entered into a long-term partnership with Adyen.

S Group offers everyday services at grocery stores, hotels and restaurants, department stores, service station stores, hardware stores and its own bank, with more than 500 million transactions annually.

The partnership will help it connect online and offline channels, providing customers with omnichannel experiences and loyalty programme capacity across its brand portfolio.

Adyen's platform will simplify setups at 1,900+ locations and online channels, enabling S Group to gain insights into consumer payment behaviour across all touchpoints.

The tie up spans the retailer’s entire brand portfolio, including household names like grocery store chains S-Market, Alepa and Sale, hypermarket chain Prisma, ABC service stations, Sokos Hotels, department store chain Sokos and restaurants like Rosso, and Amarillo.

S Group will leverage Adyen in all sales channels including in-store locations, online stores and mobile applications. Adyen’s services will be rolled out gradually, from spring 2024 onwards.

"We set out to find ourselves a new payment services partner that was innovative and that had a best-in-class modern service portfolio to offer,” says Kai Lindström, Vice President of Payments, S Group.

“Adyen has a proven track record of partnering with leading businesses to drive digital transformation, which made them a natural choice for this long-term partnership.”

“Our common goal is to provide S Group’s customers easy, safe and dependable ways to pay and innovative value-added services as well. Our customers will see the change, in addition to the new payment terminal models, also by enabling new payment methods in our sales channels.”

"S Group is at the forefront of digital innovation for everyday retail, not only in Finland but internationally too,” says Tobias Lindh, Managing Director, Adyen Nordics & Baltics.

“They are a great example of how to use technology to serve their customers with better experiences. We are thrilled to partner with S Group to further accelerate their digital transformation efforts.”