2023 RTIH Innovation Awards winner Costa Coffee taps latest retail technology for Plymouth store refresh
Costa Coffee has unveiled its revamped New George Street store in Plymouth.
This now features touchscreen ordering and a dedicated collection point for customers on the go, complementing a refreshed counter and modern seating for those staying in.
Whilst a new mobile ‘order to table’ feature makes life easier thanks to a QR code scannable on the Costa Club app.
The store will also feature a ‘Chatter and Natter’ table to help bring together the local community in Plymouth.
Volunteers from the Chatty Café scheme will soon be on hand to provide an opportunity for people to connect with new friends, share stories, and enjoy the companionship of others over a cup of coffee.
Nick Ridley, Retail Propositions Director at Costa Coffee, comments: “We’re delighted to unveil a new way to Costa at the refreshed store on New George Street.”
“With a new bakery range, new ways to order via the latest technology, and a fresh interior for the community to come together, the uplifted New George Street store will be the place for you. We can’t wait to hear what our customers think about the new features we’re testing.”
2023 RTIH Innovation Awards
Costa Coffee emerged victorious at the 2023 RTIH Innovation Awards Ceremony last week.
Our 2023 winners were announced during a glittering ceremony at the Barbican Centre in Central London on Wednesday, 29th November.
Along with HyperFinity, Costa Coffee picked up the Technology Implementation of the Year (UK) gong.
HyperFinity helps retailers sell the right products, to the right people, for the right price using decision intelligence.
Over the last year, it has helped Costa Coffee use decision intelligence to unlock value from data by: Personalising the brand’s loyalty scheme ‘Costa Club’, using insights from customer data; Making intelligent operational decisions about their stores and product range.
This has led to considerable year-on-year growth in Costa’s loyalty base across all metrics - including consumers, transactions, and revenue. This translates to a more sophisticated understanding of consumers and the critical capability to deliver personalised offers and marketing, supporting better decision making.
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