Baltics grocery retailer Rimi signs up for Pricer electronic shelf labels solution

Rimi (part of ICA Group) has inked a framework agreement with StrongPoint to supply and install Pricer’s shelf edge automation and communication based on electronic shelf labels to potentially all its 300 stores across the three Baltic countries.

This is the result of a pilot project in Latvia run by StrongPoint for Rimi that tested the efficiency savings of the technology. Similar tests will be made in its stores in Lithuania and Estonia. 

“Our scalable and process optimised solution is an integral part of the stores of the future enabling real-time information to be shared at the shelf edge, where it matters most to store employees and consumers. I would also like to highlight the great cooperation between several teams within our organisation and StrongPoint Baltics,” says Mats Arnehall, Head of Region Europe at Pricer.

“This is an important step in shelf digitalisation in the Baltic region as the largest retailers move towards more efficient store operations,” says Rimantas Mažulis, SVP and MD StrongPoint Baltics. 

“Pricer electronic shelf labels are an integral part of the digital stores of the future, creating better customer experiences and easier for staff to manage their stores. We look forward to working with Rimi on this project over the coming years helping them drive efficiency savings.”

SymphonyAI Retail CPG

Rimi recently implemented SymphonyAI Retail CPG cloud-based macro and micro space solutions.

It has deployed the firm’s space platform, including Store View planogram distribution, Assortment Optimisation, Shelf Planning and Category Insights reporting across its stores in Latvia, Estonia and Lithuania.

Rimi Baltic is also currently working with SymphonyAI to implement floor planning.

Using SymphonyAI Retail CPG solutions on Microsoft Azure, Rimi Baltic says it is focused on achieving more efficiencies in planogram design, deployment and compliance with improved communication between headquarters and stores.

The pair are also implementing planogram automation across all stores. The SymphonyAI Retail CPG solutions are integrated with critical Rimi Baltic systems of record, including existing master data management and supply chain management.

"We are very excited about the successful implementation of our cloud-based SymphonyAI solutions and the positive impact they will have on our business," says Kaspars Karaševskis, Placement Strategist, Rimi Baltic.

"We look forward to continuing to drive innovation and improve our operations with the help of these tools. In the coming months, we will leverage advanced space planning capabilities, including floor planning across Estonia, Latvia and Lithuania, with the help of dedicated expertise from SymphonyAI to achieve the measurable business impact goals defined for this expansion phase.”