eBay boosts pre-loved fashion category with digital ID technology via Certilogo deal

eBay has signed a definitive agreement to acquire Certilogo, a provider of AI powered apparel and fashion goods digital IDs and authentication.

Closing is subject to satisfaction of customary conditions, including regulatory approvals, and is expected to occur in the third quarter. Further details were not disclosed. 

“For many years, consumers have turned to eBay as a trusted destination for buying and selling preloved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilising the latest technology to empower our sellers and buyers,” says Charis Marquez, VP, eBay.

“Certilogo’s technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands.”

“Certilogo was created to build connections between consumers and brands, utilising technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” says Michele Casucci, CEO and Founder, Certilogo.

“eBay pioneered recommerce, while we pioneered connected products and consumer facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity.”