Wow Bao steps up Web3 push and boosts rewards programme with launch of digital CollectaBaos
Wow Bao, a fast casual Asian brand, has announced the expansion of its Web3 strategy, launching digital CollectaBaos to sit alongside its points-based Bao Bucks loyalty programme.
“We have always been a pioneer in enhancing the dining experience with technology, forging a path for today’s innovations to become mainstream, " says Geoff Alexander, President and CEO at Wow Bao.
“By creating a digital collectible club, Wow Bao is levelling up the everyday loyalty programme, and welcoming all diners to the future.”
In November, Wow Bao, which started in 2003 in Chicago and is now in nearly 700 locations across the US as well as in grocery stores, laid out its phased Web3 strategy, which included this NFT-based extension of the Bao Bucks programme and the launch of metaverse vending machines.
Customers have an initial opportunity to purchase CollectaBaos from a first course minting, gaining access to Wow Bao’s Hot Buns Club. Club benefits include 10% off online orders, 10% off Wow Bao merchandise, double Bao Bucks points, and chances to win additional CollectaBaos, and free meals.
Additional courses, or mintings, of future CollectaBaos will offer more benefits and perks.
Wow Bao commissioned NFT artist, MANOVERMARS, aka MoM, to create the digital imprints. MoM has worked with Web2 brands like Macy’s, Visa, and Specialized, as well as Web3 brands like 3Landers, Ben Mezrich, and Froggy Friends.
Wow Bao says that its entrance into the digital collectible space “cements its commitment to continually exploring leading innovative technology and finding unique ways to reach new diners”.
While it has chosen Devour as its Web3 ordering partner, it is also partnering with Flaunt to both mint its Digital CollectaBaos and to integrate the programme with its existing Bao Bucks Rewards programme that is powered by Paytronix.
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