Diageo partners with SAP and IBM Consulting for five-year global digital transformation programme
Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has announced a five-year business transformation programme in partnership with SAP and IBM.
Pitched as the company’s most significant ever investment in technology and services, the aim is to redesign and improve Diageo’s processes across the 180 countries where it operates.
It involves a move to RISE with SAP S/4 HANA Cloud, with the support of IBM Consulting.
Lavanya Chandrashekar, Chief Financial Officer at Diageo, says: “This partnership with IBM and SAP demonstrates our continued investment in digital transformation. It will enable greater agility in how we respond to our global consumer and customer needs.”
“It will provide us with world class actionable insights and enhanced data capabilities to support growth whilst allowing us to be more efficient in our day-to-day operations.”
Ryan Poggi, Managing Director at SAP UK & Ireland, comments: “In today's disruptive consumer goods industry, success lies in navigating unpredictable supply chains, managing ongoing macro-economic volatility and staying one step ahead of ever-shifting customer demands.”
“Through our continued partnership with Diageo, one of the world’s leading brand builders, we’re proud to support them in building a more resilient business that is enhancing the customer experience and can adapt to rapidly changing market pressures, realising its vision to revolutionise the consumer goods industry.”
Rahul Kalia, Managing Partner, IBM Consulting, UK & Ireland, says: “The consumer goods industry is striving to address the challenges posed by inflationary pressures and supply chain disruptions, while staying focused on delivering exceptional products and services for its customers and consumers.”
“IBM is proud to partner with Diageo and SAP to bring our global business and digital transformation experience on this exciting journey.”
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