US retailer MAPCO launches new mobile app experience, powered by Rovertown platform
MAPCO, a convenience store chain with over 300 locations throughout the Southeastern region of the US, has launched a new mobile app experience for its customers.
“MAPCO stores are located in markets across the Southeast, so we focused on creating a personalised mobile experience that best serves each of our stores and their surrounding communities,” says Frederic Chaveyriat, Chief Executive Officer at MAPCO.
“Not only is the new MAPCO app an easy way to earn exclusive MY Reward$ offers, but it also notifies our guests of local events, festivals, and charity efforts so they can get involved in their community.”
Powered by Rovertown, the offering includes mobile fuel pay via Venmo, limited time deals and discounts on favourite snacks and beverages, the ability to check stores for the best fuel price, and a car racing game with leaderboards.
Exclusive offers can now be added to MY Reward$ directly through the app instead of via email, and guests now have the ability to redeem their points for donations to deserving local charities like the Boys & Girls Club.
“In just the first month alone, we reached a milestone of more than 100,000 downloads,” says Tom Bowden, Chief Marketing Officer at MAPCO.
“We are confident that the new app will delight guests and exceed their expectations.”
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