Roku notches up a first as it brings a Shopify purchase experience to television for merchants

Roku is partnering with Shopify to enable people to purchase products from the latter’s merchants through their TVs.

Viewers will be able to interact with a Roku Action Ad for a Shopify merchant by using their TV remote.

They can buy a product with Roku Pay. The merchant will send an email confirmation of the order once the transaction has been processed.

Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.

Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming.

Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.

“Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,” says Peter Hamilton, Senior Director of Ad Innovation at Roku.

“Roku democratises access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of our unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.”

“Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic's success,” says Paige Becker, Vice President, Growth at True Classic.

“Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation.”

“Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase,” says Saaj Parikh, Director of Marketing, Ergatta.

“Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku.”

“Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences,” says Mani Fazeli, Director of Product, Checkout at Shopify.