Retailer OFFICE and retail technology firm Red Ant remove key pain point for shoe shoppers

Footwear retailer OFFICE and retail technology specialist Red Ant have announced a partnership that helps those shoppers waiting to see if the shoes they have chosen from the display are in stock.

Using Red Ant’s assisted sales app - part of its RetailOS omnichannel platform - store associates are able to remove this potential barrier to purchase.

The store associate uses the app to look up or scan the barcode for the customer’s chosen shoes.

The app shows details and size requested, and allows the store associate to check availability in the stockroom. The store associate can then pick up the shoes for the customer to try on.

If the shoes are out of stock, they can check nearby stores for availability.

Jon Richens, Office’s Managing Director, says: “Our store associates are dedicated to delivering an amazing service to each of our customers. This will give them the opportunity to offer an even better experience - unbroken, highly efficient and friction free.”

Sarah Friswell, Red Ant’s CEO, comments: “‘Our ongoing partnership with Office has allowed us to work together to ensure store associates have the right technology so that they can continue to offer customers a seamless service and no-hassle shopping.”

2023 RTIH Innovation Awards

Red Ant emerged victorious at the 2023 RTIH Innovation Awards, being highly commended in the Technology Vendor of the Year (UK) category.

Our winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.