Ulta Beauty announces partnership with Rokt to expand retail media network ahead of holiday season

Rokt has partnered with Ulta Beauty to expand the company's retail media network and boost the guest experience ahead of the 2024 holiday season.

Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present relevant offers and messages to the company's guests in the transaction moment.

"We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience," says Brandi Pitts, SVP of Marketing and Media at Ulta Beauty.

"We're committed to providing a personalised, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests."

Rokt's technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to people.

Ulta Beauty will be able to drive increases in app downloads, beauty services and reward programme sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, and DoorDash. 

"Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty programme members and we're thrilled to partner with them to expand their UB Media business," says Laura Cosgrove, Vice President of Retail Partnerships at Rokt.

"Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.