DoorDash partners with Ulta Beauty and lays claim to a beauty products and on-demand delivery first

DoorDash and Ulta Beauty have announced an expanded partnership to offer on-demand delivery from over 1,350 stores across all 50 US states.

People can now shop Ulta Beauty’s assortment of more than 25,000 products from over 600 brands spanning  the likes of cosmetics, fragrances, skincare, hair care, wellness, exclusively on the DoorDash app.

The tie up marks the first time all of DoorDash’s monthly active users can order from a beauty retailer in all 50 states. This builds on DoorDash’s recent entry into new categories across retail and grocery to broaden its selection.

Consumers can browse and discover their favourite beauty essentials within the dedicated Beauty tile on DoorDash and receive their items delivered straight to their door in under an hour, on average.

“We’re thrilled to offer consumers unprecedented access to beauty essentials on DoorDash, including their favorite Ulta Beauty products and brands for every need and occasion,” says Shanna Prevé, Vice President, Partnerships at DoorDash.

“From indulging in the latest trends or stocking up on essentials for their everyday routine, new and existing Ulta Beauty guests can now conveniently shop all things beauty on DoorDash.”

“We're delighted to extend Ulta Beauty's extensive beauty assortment to the DoorDash app, further enhancing seamless shopping experiences for our valued guests,” says Jodi Williams, Vice President, E-commerce at Ulta Beauty.

“As our guests navigate increasingly busy lifestyles, we’re committed to introducing new, practical ways to meet them wherever they are shopping and ensure convenient beauty experiences for all."

Members of Ulta Beauty’s loyalty programme, Ulta Beauty Rewards, can link their accounts through the Ulta Beauty storefront on the DoorDash app to earn rewards points on every purchase they make through the platform.

Ulta Beauty stores are also available on DashPass, DoorDash’s membership programme that offers members a $0 delivery fee and reduced service fee on eligible orders from thousands of restaurants, grocery, and convenience stores nationwide.

In addition to on-demand delivery via DoorDash’s marketplace, Ulta Beauty customers can continue to shop same-day delivery on ulta.com and through the retailer’s app, which is enabled by DoorDash Drive, DoorDash’s white label fulfilment platform that powers direct delivery for businesses.