Walmart Discovered shortlisted in Best Branded Experience category at Roblox Innovation Awards 2024

Voting for the Roblox Innovation Awards 2024 is now live, and Walmart is amongst the nominees.

The awards celebrates the best of the Roblox community. This year, the company is introducing Quickfire rounds for some of the categories, where a new one will launch each day for 24 hours of voting.

People will also get to earn points to collect items by predicting who they think will win some of the biggest awards on the platform.

Walmart is shortlisted in the Best Branded Experience category for Walmart Discovered.

In April, we reported that the US retail giant was now able to sell physical goods directly to users inside Roblox.

Walmart Discovered users can have real-life items shipped directly to their doorsteps.

They are greeted with a new storefront showcasing virtual twins of select items sold at physical Walmart stores. The feature is gated specifically to users aged 13 or older in the United States only.

Last week, Walmart said it was launching a Walmart Discovered AR experience, built in partnership with Sawhorse Productions and Metavertising.

In a LinkedIn post, Walmart Director of Brand Experiences and Strategic Partnerships Justin Breton, said: “It’s important for us to continue identifying new, innovative ways to deepen our relationship with our Roblox community.”

“That’s why, today, we’re launching the Walmart Discovered AR Experience, the first ever immersive AR experience that allows customers to step inside Walmart Discovered in the real-world.”

Customers can shop trending user generated content, discover indie experiences, and see the month’s free virtual item (with the purchase of a Roblox gift card from Walmart.

The featured UGC and experiences are made by and sourced from the retailer’s community on Roblox.

It has also partnered with Flaunt, a Roblox loyalty platform, to power monthly quests that connect the AR experience with the on-platform experience.

Breton said: “It introduces cross-platform gamification and provides our customers with an element of surprise and delight once a quest is complete.”

He concluded: “Customers can easily access the Walmart Discovered AR Experience on their mobile phones by scanning a QR code on the Roblox gift card display in stores nationwide, visiting a dedicated Roblox gift card landing page on Walmart.com, or joining our growing Discord server for early access to our monthly quest.”