Dobbies Garden Centres taps Adyen unified commerce solution for payments in-store and online
Dobbies Garden Centres is working with Adyen on a project covering payments in-store and online, supporting retail, restaurants and experiences.
In doing so, the retailer, which has 53 stores across the UK, says that it is gaining real-time insights that enable colleagues to resolve payment queries in under ten minutes (down from up to three hours), and smarter loyalty, and enhancing the experience for Dobbies’ 1.4 million club members with more personalised rewards and seasonal offers.
“What makes garden centres special, is we're in a position to offer retail, hospitality and experiential. Our customers aren’t just shopping for plants, they’re creating garden living spaces, both inside and outside their homes” says Keith Keenan, IT Director, at Dobbies.
“Adyen gives us the agility to stay ahead of retail trends and the visibility to ensure we’re stocked with what matters most to our customers. It also enables us to deliver a consistent, modern payment experience - whether customers shop in-store or online, while empowering our colleagues with real-time insights that enhance our service.”
“Dobbies has a unique place in the retail landscape, helping people create garden spaces that work for them,” says Nicole Olbe, Managing Director at Adyen. “We’re pleased to partner with a brand so rooted in its community, supporting their teams with the technology to offer smooth, flexible payment experiences.”
Join us for our Little Scare-lings event, back by popular demand with new activities! 🧙♀️
— Dobbies (@dobbies) August 26, 2025
Tickets available for 18, 19, 25, 26, 31October and 1 November. Tickets are £15 per child and from £7.50 per adult*.
Book now: https://t.co/07sdIlccUi pic.twitter.com/SUgvSCA4y2
2025 RTIH INNOVATION AWARDS
Payments will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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