Żabka Polska and Stagwell establish JV to launch consumer insights tool In-Pulse for Polish brands

Marketing specialist, Stagwell, and Żabka Polska, a convenience stores retailer in Poland, have established a joint venture to launch In-Pulse, a consumer analytics and engagement tool designed specifically for the Polish market.

Leveraging Żabka's retail footprint and its app, and Stagwell's data analytics technology and knowledge in marketing and e-commerce, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool provides businesses with insights into consumers preferences, shopping patterns, and spending habits.

"Poland is a very important market for us, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner - Żabka Polska. I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market," says James Townsend, CEO at Stagwell EMEA.

"Technological development is one of the main priorities for us. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers," comments Paweł Grabowski, Head of Digital B2B Zabka Future at Zabka Group.

"The Polish retail market is entering a new era, where real-time insights are becoming the key to success. Żabka and Stagwell show that the future of retail is not only sales, but above all the ability to effectively manage unique insights about the Polish market, shoppers and consumer behaviour. Thanks to In-Pulse, Polish companies will gain a tool that will allow them not only to keep up with global trends, but also to shape them," says Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell.

"For the FMCG and non-FMCG sectors, cooperation with In-Pulse can become an opportunity for development and better adaptation of their offers to the dynamically changing needs of people."

2025 RTIH INNOVATION AWARDS

Consumer insights tools will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.