Steve Madden taps Fast Simon AI shopping optimisation solutions across its global e-commerce websites

Fast Simon has announced a partnership with Steve Madden, bringing AI shopping optimisation to 25 online stores operating on five continents and in multiple languages, representing all its brands.

Steve Madden brands, including Steve Madden, Dolce Vita, and Betsey Johnson, will utilise Fast Simon’s AI technology for power search, discovery, and enhanced personalisation and merchandising on its global e-commerce sites.

Additionally, using the Smart Rendering solution, its brands will be able to improve the shopper experience with faster site search and page loads, as well as better SEO performance. 

“Steve Madden is home to some of the most well known global retail brands on the market today,” says Zohar Gilad, Founder and CEO at Fast Simon.

“With our AI shopping optimisation solutions, Steve Madden brands can deliver better e-commerce experiences, boosting customer satisfaction and business results.” 

“We are constantly exploring the most innovative technology to ensure a seamless path to purchase for our customers. We are excited to expand our partnership with Fast Simon’s AI,” says Colleen Waters, VP of E-commerce at Steve Madden.

“Fast Simon’s no-code interface gives our businesses the power and agility to respond to trends in the moment.”

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.