Similarweb Digital 100 Report flags Temu as one of UK's fastest growing mobile apps for 2025

Temu has been named one of the fastest growing apps in the United Kingdom, achieving a 53% year-over-year growth in monthly active users, according to Similarweb's Digital 100 Report.

This ranks Temu as the second fastest growing app in the UK, with monthly active users rising from 6.5 million in 2023 to 9.9 million in 2024. In Australia, meanwhile, it was the fastest growing website with a 72% year-over-year increase in monthly unique visitors. France and Germany also saw notable increases, with Germany's website usage reaching 15.1 million average monthly unique users in 2024, up 37% from the previous year.

The Digital 100 Report rankings are based on web traffic and app usage estimates, with analysts applying minimum criteria and manual filtering to identify key examples of performance improvement.

Temu was also recognised as one of Apple’s top apps for 2024. App Store data indicates that the platform was the most downloaded iPhone app in 25 out of Apple’s some 30 localised markets, including the UK.

It is increasing its focus on local sellers and warehouse fulfillment in the UK. The company aims to have 50% of its UK sales from local sellers and warehouses by the end of 2025. Across Europe, up to 80% of total sales are expected to come from this local-to-local model. European-based sellers are also expected to gain access to global markets through Temu’s platform in the future.

Temu has implemented local seller and warehouse dispatch services in European countries including Germany, France, Spain, and Italy, and across other markets such as the US, Canada, Australia, and Japan. This strategy is designed to reduce delivery times and enhance product availability while supporting local businesses.

Launched in the US in September 2022, Temu expanded to Europe in 2023 and now operates in more than 80 markets worldwide. Its business model focuses on reducing intermediaries in the supply chain, lowering costs, and passing savings on to consumers.

2024 RTIH INNOVATION AWARDS

Mobile retail was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.