Amazon UK and Wild & Fruitful team up to launch online exclusive To-Matcha Ketchup product
A new limited edition ketchup, created by Cumbrian producer Wild & Fruitful, is now available exclusively on Amazon at £3.99 per bottle, with fast delivery options available .
The product blends earthy Japanese matcha with the flavours of rich, tangy tomatoes. The sauce is made with 100% natural ingredients, and is pitched as being perfect for dipping, drizzling, and redefining favourite dishes this festive party season.
To-Matcha Ketchup is is among over two million grocery and household essential items available to Amazon customers - alongside fresh fruit and veg, dairy and meat, as well as cupboard staples, cleaning and beauty products.
Wild & Fruitful is one of 100,000 small businesses on Amazon.
“We place taste above all else with any product that we launch, so when we discussed the prospect of To-Matcha Ketchup with Amazon, we were excited about the challenge,” says Jake Winter, Founder, Wild & Fruitful.
“As a nation, Britain loves ketchup and matcha has become an everyday pick me up for so many people across the country. With To-Matcha Ketchup, we’ve brought the two ingredients together in a way that is surprisingly delicious - it’s the perfect talking point for foodies this Christmas.”
“To-Matcha Ketchup is a fantastic example of the innovative products our small business partners bring to Amazon customers," says John Boumphrey, UK Country Manager of Amazon. “With over two million grocery and household essential items including this unique matcha inspired condiment, we have something for everyone for the festive period ahead.”
2025 RTIH INNOVATION AWARDS
Online retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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