The Fragrance Shop goes live with YOOBIC retail technology across all its stores and FQ teams
The Fragrance Shop has deployed YOOBIC's AI powered retail operations platform for frontline teams.
In a LinkedIn post, Berni Hawkins Rusby, Chief Strategy & Growth Officer at The Fragrance Shop, said: "When great people meet great technology - that’s when transformation truly happens. Today marks a proud milestone for TFS as we officially launch YOOBIC across all our stores and our Fragrance Quarters (FQ) teams."
"After a successful pilot in area three, YOOBIC has already proven its power to simplify how we operate, strengthen communication, and enhance visibility across every level of the business. At 9am this morning we took that success company wide.”
“This isn’t just about a new system, for us, it’s about evolving the way we work. It empowers our people to focus on what matters most: delivering an exceptional experience for every customer, every time."
Rusby added: “A huge thank you to everyone involved, from the YOOBIC sales team who sold the dream, to the project and implementation teams who delivered on their promise and continue to partner with us as we enter our next phase of evolution.”
“To our incredible internal project team, our stores and FQ teams, your passion, engagement, energy, and feedback will make YOOBIC not just a platform, but a genuine force for progress. Together, we’re building a smarter, more connected future for retail."
Fabrice Haiat, CEO and Founder at YOOBIC, added: "This roll-out is a powerful testament to what happens when a great retail culture meets the right technology. Huge congratulations to the The Fragrance Shop teams for driving this transformation with energy and ownership and thank you for trusting us as your partner on this journey."
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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