Ikea unveils its largest fulfilment store after extensive revamp project in Budapest, Hungary

Ikea has uunveiled its redesigned Soroksár store in Budapest, pitched as a major step in the retailer’s efforts to adapt its physical locations for an omnichannel world.

For the first time ever, it has merged the Market Hall and the Showroom into one floor, dedicating the other floor to online fulfilment.

The latter area brings under one roof automation and digital solutions that Ingka Group, the biggest Ikea retailer, has tested separately in different markets but not until now utilised together in one place. The result is its biggest fulfilment store in Europe, and the largest fulfilment store in the world by 2026.

The nearly Euro 50 million investment has doubled the store’s online sales capacity to almost a million orders a year, and aims to enhance in-person shopping and e-commerce fulfilment while ensuring a full product range remains available for customers.

“It’s really a different kind of experience if you’re going through the Soroksár store compared to any other Ikea store around the world. The shopping journey is shorter, more interactive and automated, and it still offers our customers the full Ikea experience - complete with our entire product range, expertise of our co-workers, and of course delicious food,” says David McCabe, Country Retail Manager & Chief Sustainability Officer at Ikea Czechia, Hungary, and Slovakia.

Features like the Rug Projector tool bring products to life, while digital kiosks and the Ikea app simplify browsing, in-store navigation, and post-purchase engagement.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.