Rovertown brings gamification to convenience retail with launch of Game Room on its platform

Game Room is a new feature on the Rovertown platform that's designed to help convenience retailers turn app engagement into a daily habit.

“Game Room turns app engagement into a daily habit,” says Jeffry Harrison, President and Co-Founder at Rovertown. “When customers open your app every day to play and earn their daily rewards, they’re thinking about your brand constantly. That’s the kind of engagement every retailer wants.”

With more than 30 games available and eight active at any time, Game Room is centrally managed by Rovertown, with the aim of ensuring users always have relevant content. Players earn coins based on daily participation, not skill.

Retailers can also create a coupon catalogue and drive sales by allowing customers to redeem coins for in-store products. Game Room will also feature Rovertown’s instant win experiences, including the recently released Scratch Offs game.

“Our team piloted Game Room, and the results speak for themselves,” says Jessica Starnes, Director of Loyalty at Weigel’s. “Initial data shows that time spent in our app increased by 15.6% across all users. We’re excited to continue exploring how we can use this to drive deeper engagement with our customers.” 

“As both a mobile gamer and a former retailer, I know how powerful gaming can be for engagement,” says Tyler Cameron, Head of Strategy and Analytics at Rovertown. “Gaming has already won the battle for attention. Now, retailers finally have a new way to compete.”

2025 RTIH INNOVATION AWARDS

Gamification will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.